Tips for Crafting an Instagram Marketing Strategy

Instagram with its vast following list has become one of the best means of marketing your business. Obviously with more than 800+ active users per month, who would not want to take advantage of this platform for marketing campaigns of their businesses.

There is no doubt on Instagram helping you reach your targeted audience, but for that, you need to have a proper plan or strategy to follow. You want to market your brand/business on Instagram without a proper strategy in hand would take you nowhere. Instagram marketing needs an appropriate attention and planning as any other social media marketing needs. So, if you’ve decided to market your business on Instagram, you must create your own Instagram marketing strategy that you would be using. For that, I am going to share with you some tips that would help you create your Instagram Marketing Strategy.  

Set Up Your Profile

Number one the thing is to set up your profile for your targeted audience. Choose a name for your business that is recognizable to your audience and a profile picture that represents your business in true terms. For instance, if you own a business of selling hand-made shoes, your profile picture must be something from your product range.

In addition to your name and profile picture, the next thing is your bio that tells your targeted audience a lot about your business. Create a bio that briefly tells your prospective customers what your business is all about and how you differentiate from others in the market. This bio is going to make a hell of a difference in your marketing strategy.

Your profile is the very important thing when doing marketing through Instagram because whoever comes to your profile wants to know about your business and no one is going to spend more than 5 seconds if they don’t find your profile attractive enough. So, making your profile attractive and welcoming should be the part of your Instagram marketing strategy.

Set Your Goals And Research Your Audience Accordingly

For Creating up your marketing strategy, you have to be very clear about your goals. As to be successful in your marketing campaign you must know why you started this at first place, what your goals are or in other words what you want to achieve. Do you want to raise your brand awareness, do you want to increase your sale, increase your rate of engagement, or gain followers on Instagram fast. Once you have a bright idea of your goals, things become much more comfortable for you.

After setting up your goals next is to research your audience accordingly. To research about your audience is as important as how to reach them. Take a full note of what your audience like most about your business, what makes them most engaging, research about demographics of your followers through Instagram insights. This type of research is very important when you are creating your marketing strategy as you need to know the audience for whom you are marketing.

Make Up Your Content Strategy

Another important factor to keep in mind when creating your marketing strategy for Instagram is to, make up your content strategy first. What to post when to post should be the considered well. As separate and untimely posts will do nothing for you. Try to find out a theme for your profile and post photos/videos that match that theme. It makes your profile recognizable to your followers. When doing marketing on Instagram making your content unique and recognizable is very important because there are many businesses doing their business on Instagram and you need to out-stand those.

Making your content unique and then post it at the best hour when you can get the highest engagement is the win-win situation for your marketing strategy. Another tip for your content is to post consistently when doing marketing on Instagram. Consistent posts help you stay visible to your followers on their news feeds, and engaging posts help you stay visible to your targeted audience on the search page.

Hashtag Strategy

Hashtag works best for your marketing campaigns. When making up a strategy for your marketing, always remember what hashtags to use, where to use etc. Come up with new trendy hashtags that are related to your industry, find existing trending hashtag of your industry, create your branded hashtag that is unique to your business and that you can use in all your posts. Hashtags make your content discoverable or searchable to your targeted audience. So make most of these hashtags when creating a marketing strategy for your business.


So, everyone, these were some of the tips that you must follow when you are creating an Instagram marketing strategy for your business. These would help you achieve fruitful results through your marketing efforts on Instagram. All you need to do is to follow all the instructions mentioned above when creating your marketing strategy and be patient to see the results.  



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