Virtual Reality (VR) may still be in its infancy, but it’s definitely maturing. And as the market grows, it’s discovering an increasing number of methods to meet the needs of audiences that require other services aside from slaying zombies (not to criticize you zombie slayers for your brave service).
A few of those requirements include those of the packaging industry. To be fair, the majority of the VR options that are crossing over to this specific niche are not specifically marketed or planned as such. However, all it takes is a little imagination and insight to see just how much is out there and where this is all going.
Alternate Revenue Systems
You probably have always thought that your hardly-worked packaging designs only have value in the real world. Think again. Apps like Vire let you place your products within a VR environment.
Much like the pay-per-click marketing design, these apps charge per interaction. App designers earn money anytime a user engages with top quality items, and marketers get to brand virtual products and study consumer’s engagement with them.
This setup makes product placement appear natural and offers packaging designers a brand-new opportunity for new income.
Planned for product designers, packagers, and sellers– apps like inStudio VR enable 3D designers to import their work directly from their desktop CAD applications like Strata 3D CX, Maya, Autodesk to a VR environment. From the app, users can stage, see, and modify their designs utilizing movement controls in various settings like a kitchen area, living space, or retailer.
VR is making prototyping a more immersive and hands-on experience. The capability to “hold” the design in your hands is a sensation that can just be attained through VR, or additionally– a physical model.
With apps like inStudio VR, you can import 3D packaging designs into numerous retail environments. That means you can position your potential item directly beside your competition on the shelves. You and your potential customers can see how the design looks beside others, and you can make extensive comparisons between your competition’s design and your very own.
This means that you and your client are going to have an easier time seeing how your product may stand beside others. This is a strong advance as it will ideally decrease time and expense, which brings us to our next point…
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Cost Efficient Testing
We still don’t know if this will be a widespread phenomenon. But seeing how nowadays it’s just too expensive for stores to lose shelves promoting ineffective packaging, it’s not difficult to think of the day where products must pass the VR retail environment test prior to getting in any physical retail areas. There are two main reasons for this:
- It’s more affordable and cost-effective to produce a digital packaging product than it is to make hundreds and even thousands of physical products and deliver them out to numerous places.
- It’s simpler to track and share customer habits in a virtual environment than in a physical area. Just as websites have heat-mapping technology (the capability to see where your focus and attention is), it’s most likely that apps will create comparable reporting capabilities.
To this day, there is no software that allows you to design a package in VR from scratch. But there are currently a number of apps trying to simulate exactly what you do with desktop design programs. This means that we’re approaching a day where you might have the ability to do your whole workflow in an immersive virtual environment utilizing movement controls.
Designing the right artwork for your product can be much easier if done collectively. Businesses like Seymourpowell are developing collective design apps that let designers collaborate using their iPads, VR Kits, and other gadgets despite your location.
Every time a new technology comes along, there is always some concern of how it’ll impact certain markets. Of course, the countless articles that come up each year predicting the end of industry and humanity propels this line of thought. However, as we examine the VR packaging design ground, we don’t get the feeling that VR will overtake the industry as we know it.
In fact, VR will most likely ease the job for designers and make clients happier. In the end, there will always be the need for physical products and despite the amazing improvements technology offers, conventional design methods will still play a big role in the packaging industry.